About More

Hey, we're  More Nutrition , a brand founded in 2017, and we have a mission:  to make nutrition smarter . With our  Smart Swap  , we support you in making simple choices that bring you closer to your personal goals.  Without starving. Without deprivation. Without compromise.



SMART SWAP
Smart Swap stands for the simple exchange of conventional, everyday foods for our nutritionally optimized products. No compromises. No deprivation, just full flavor.

FOUNDING STORY
Over two-thirds of all men and half of all women in Germany are overweight today.  This trend not only jeopardizes our well-being but also our health: diabetes, cardiovascular diseases, and other lifestyle-related illnesses are on the rise. If we don't change anything,  more than four billion people worldwide  could be affected by obesity by 2035. 

 

For many, these figures are statistics – for  Christian Wolf  , they were reality and the catalyst for change. He knew from personal experience how frustrating strict diets, complicated rules, and the constant feeling of deprivation could be. Not because of a lack of motivation, but because the products that were supposed to help often didn't deliver on their promises. 

 

Christian asked himself a simple but crucial question:  Why do we have to choose between delicious and healthy?  This question became the starting point for an idea and ultimately led to the founding of  More Nutrition . Together with  experts in nutritional science, medicine, and food technology,  Christian began developing products that would combine enjoyment with improved nutritional value. Foods that taste like the original – only with  less sugar, fewer calories, less fat  , and a clear benefit for the body. 

 

This idea became a concept. In  2017, the concept became a brand . And the brand became  a movement . Today,  More Nutrition stands  for what Christian himself missed back then: high-quality and delicious products that make healthy eating practical, accessible, and truly possible in everyday life. 

OUR VISION
More Nutrition started as a brand that wanted to make conscious eating easier. Today and in the future, we're about more than just reducing sugar and calories. Our vision is  to support people holistically : not just by eliminating unnecessary things, but by  adding what supports the body. 

 

With functional foods as well as  vitamins, minerals and supplements (VMS),  we aim to contribute to providing the body with targeted nutrition from within. 

MISSION & VALUES
Full flavor, without compromise.  

Who says conscious eating has to be boring? Our products prove it: You can have it all – taste, enjoyment, and results.  

 

More of the good stuff  

More protein, more fiber, more power – simply More. Because quality not only tastes better, but also works better.  

 

 Less nonsense

Instead of compromising, we focus on smart alternatives – without unnecessary sugar, empty calories, and unnecessary fat. What about you?   

 

Proven by the community 

 Real success stories, real results – over 1 million people have done the Smart Swap and changed their lives for good. Are you swapping yet, or are you still waiting?    

 

Scientifically sound   

Behind every product lies knowledge, research, and passion. We develop based on modern nutritional science – so you can rely on results, not promises.  

OUR PRODUCTS
Our products help make implementing the Smart Swap effortless every day – whether sweetening, cooking, baking, snacking or protein intake. 

 

Want more? Then discover our colorful product world and find your favorites from over 200 products.

WHAT MAKES OUR PRODUCTS SPECIAL
Reduced-calorie and nutritionally optimized recipes 
High-protein snacks & foods 
Smart sweet alternatives without unnecessary sugar 
high-quality, carefully selected ingredients 
Developed according to scientific standards 
Taste is the highest priority 

OUR TEAM
More Nutrition is backed   by an  interdisciplinary team  of experts  who take a holistic approach to nutrition. Our products are created through collaboration between  nutritionists, food technologists,  physicians, and product developers, who  craft each recipe with  scientific precision  and passion

. Together, we ensure that every  More product  not only tastes better but also   provides genuine added value for your body
. From the initial concept and nutritional optimization to rigorous quality control, our team works daily to  make nutrition simpler, healthier, and more enjoyable .

QUALITY & DEVELOPMENT
At  More Nutrition, quality  is  our top priority  – from the selection of raw materials to final production. Every recipe is developed according to  scientific standards  and undergoes multiple testing steps before it reaches you.

Our products are manufactured under  the strictest quality and safety requirements  . Production is  certified according to FSSC 22000 , one of the world's leading standards for food safety. Every batch undergoes  intensive testing to ensure that taste, nutritional values, and purity meet our high standards. We also rely on proven safety

for our sweeteners  : They have been approved by the European Food Safety Authority for over  15 years  and are regularly evaluated.

✔ FSSC 22000 certified production 

Food safety at the highest, internationally recognized standard. 

 

✔ Scientifically developed formulas 

Nutritionists, doctors & 
food technologists are working on every formula. 

 

✔ 1,000,000+ success stories 

A strong community that experiences and shares real change. 

 

✔ Regularly tested sweeteners 

Approved by the European Food Safety Authority for over 15 years. 

 

✔ Thousands of top ratings 

Real social proof from our community & social media